Having iron deficiency anaemia (IDA) commonly refers to the body not having enough red blood cells, caused by persistently low levels of the essential nutrient iron. This is the standard medical cause and effect, but there is more to it than that. Underneath the paperwork there is a person,...

October 16, 2017

Iron deficiency is the most common and widespread nutritional disorder in the world and the only nutritional deficiency which is also significantly prevalent in industrialised countries. (ref .1)

Despite this, there remains a lack of awareness of anaemia which makes diagnosis more difficult t...

September 8, 2017

As part of our introduction of Aptus and Affinity to the global marketplace, we will be presenting our solutions at MEDICA. You can find us in Hall 3A, Stand B02-4.


August 25, 2017

Entia is thrilled that Aptus has been adopted at the Sahara Clinic in India as part of a 6-month clinical trial. In partnership with Lucky Iron Fish, Entia is evaluating Aptus in environments where it is most needed. We are delighted to see Aptus changing the status quo for anaemia monitorin...

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