Entia at MEDICA
Though Entia attended MEDICA last year as visitors, this year’s conference marked a true coming out party for the company, fully announcing ourselves to the world as a future leader in the healthcare industry, and as bright as that future is, it is equally close.
Amongst the 5.100 exhibitors that attended and the more than 123.500 professionals visiting from 130 different countries, Entia’s presence was a resounding success and garnered a high level of interest and activity ranging from intrigue to potential business agreements. The following constitute Entia’s efforts brought to bear at MEDICA 2017:
- A 100% in-house designed stand that reflected our professionalism, attention to detail, and user-centric culture by allotting adequate space for multiple one-on-one interactions between visitors and personnel.
- 9 core team members trained in demonstrating Aptus and describing its value, both in current target marketplaces and potential future targets.
- The unveiling of our innovative product, Aptus, to medical professionals, demonstrating a combination of cutting-edge technology and intelligent, thoughtful design for point of care haemoglobin and haematocrit testing. - Friendly and engaging team members conveying their convictions and belief in the overall vision of Entia: Improving healthcare experiences through decentralisation of medical testing.
By the end of the event, Entia personnel had acquired over 200 contact details from private/public doctors, distributors, eventual partners, and potential investors. The event marked a great way to cap the year 2017 and prepare for Aptus’ product launch early 2018!
References: 1.Final Press Report 2017, https://www.medica-tradefair.com